Easyship:
Easy Shipping For Ecommerce Shops

The Background

Ship.co.il, the Israeli branch of UPS, just launched Easyship, a new and innovative online shipping platform. The service offers a simple and convenient shipping method that allows packages to be sent by courier to approx. 400 pick-up locations throughout Israel, UPS branches or to the recipient’s doorstep.

Our Strategy

The campaign focused on three parallel yet intertwining channels:

Mass exposure:
We focused on a target audience that included online and brick and mortar store owners who took orders online and were in need of a delivery service
Targeted exposure:
We opened a new marketing channel on LinkedIn and sent precisely targeted in-mail messages to business owners who ship within the country and also to other data-based Lookalike audiences.
Demand:
Google Search Ads based on targeted keywords, including competitor names and keywords.

Our Creative Solution

We launched a widespread testimonial campaign featuring a wide variety of business owners who endorsed the new service and expressed how their shipping has now become the simplest and fastest part of their sales pipeline.

Two main channels:

Social media advertising targeting online store owners.
Demand - performance campaign focused on the Google Search Network, emphasizing competitor key phrases.