Easy Shipping For Ecommerce Shops
Launching a new shipping platform for global eCommerce.
Ship.co.il, the Israeli branch of UPS, just launched Easyship, a new and innovative online shipping platform. The service offers a simple and convenient shipping method that allows packages to be sent by courier to approx. 400 pick-up locations throughout Israel, UPS branches or to the recipient’s doorstep.
The campaign focused on three parallel yet intertwining channels:
- Mass exposure:
We focused on a target audience that included online and brick and mortar store owners who took orders online and were in need of a delivery service
- Targeted exposure:
We opened a new marketing channel on LinkedIn and sent precisely targeted in-mail messages to business owners who ship within the country and also to other data-based Lookalike audiences.
Google Search Ads based on targeted keywords, including competitor names and keywords.
Our Creative Solution
We launched a widespread testimonial campaign featuring a wide variety of business owners who endorsed the new service and expressed how their shipping has now become the simplest and fastest part of their sales pipeline.
Two main channels:
- Social media advertising targeting online store owners.
- Demand - performance campaign focused on the Google Search Network, emphasizing competitor key phrases.
134% above our Impression goal
120% above our Unique Reach goal
18% increase in the number of monthly orders
20% increase in website revenue